2020届牛津版高三英语一轮复习:模块4-听课手册Unit1Advertising

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2020届牛津版高三英语一轮复习:模块4-听课手册Unit1Advertising

Unit 1 Advertising ‎  某英文杂志正在举办以 “Fancy yourself as an interviewer” 为主题的征文活动,请你以“A famous Chinese I would like to interview” 为题, 写一篇英语短文。 ‎ 内容包括:‎ ‎1.采访的对象;‎ ‎2.采访的原因;‎ ‎3.想提的问题。 ‎ A famous Chinese I would like to interview The person I would like to interview is Yang Liwei. ‎ I would really like to interview him because he is not only the first Chinese to go to space but also one of the greatest astronauts in the world. I have long been interested in space exploration and I believe I could learn a great deal from him about it. ‎ If I could interview him, I would ask him what made him an astronaut and how he was trained. I would also like to know how he felt in space and whether space travel is such great fun as I have read. Finally, I would like to ask a few questions about his personal life, which must be very interesting. ‎ ‎1.文章体裁:应用文——征文。‎ ‎2.行文逻辑:直接点题→说明原因→采访内容。‎ ‎3.词汇短语:运用了较高级的词汇和短语。如:would like to do(想要做……),be interested in(对……感兴趣),learn…from…(向……学习……)等。‎ ‎4.句式句法:运用了多样化的句式结构。如:①定语从句:I would like to interview, which must be very interesting;②原因状语从句:because he is not only the first Chinese to go to space but also one of the greatest astronauts in the world;③宾语从句:I could learn a great deal from him about it等。‎ Ⅰ.单词荟萃 ‎(一)基础词汇(汉译英)‎ ‎1.     vi. & vt.欺骗; 作弊 n.骗子; 欺诈行为 ‎ ‎2.     vt.治愈; 解决 n.药物, 疗法; 对策 ‎ ‎3.      n.评论, 评价 vi.评论, 议论 ‎ ‎4.      n.骗局; 戏法, 把戏; 玩笑, 恶作剧; 诀窍 vt.欺骗, 欺诈 ‎ ‎5.     vt. & vi.以……为目标; 瞄准 n.目的, 目标 ‎ ‎6.     vt.咨询; 请教 ‎ ‎7.     vt. & n.设计 ‎ ‎8.      n.便宜货; 协议 vi. 讨价还价 ‎ ‎9.     vi.有吸引力; 呼吁, 恳请 n.吸引力; 呼吁, 恳求 ‎ ‎10.     vt.敦促, 力劝; 竭力主张 n.强烈的欲望, 冲动 ‎ ‎(二)基础词汇(英译汉)‎ ‎1.welfare n.     ‎ ‎2.eye-catching adj.     ‎ ‎3.innocent adj.     ‎ ‎4.mental adj.     ‎ ‎5.campaign n.     ‎ ‎6.intelligence n.     ‎ ‎7.comprehension n.     ‎ ‎8.fancy adj.      n.      vt.      ‎ ‎9. bonus n.     ‎ ‎10.corporation n.     ‎ ‎(三)拓展词汇 ‎1.     n. 做广告;广告活动;广告业→     vt. & vi. 做广告;宣传→     n. 广告;广告宣传→     n. 广告商  ‎ ‎2.     vt. 说服, 劝说; 使信服→     adj. 说服力的; 劝导性的→     n. 说服; 劝服 ‎ ‎3.     n. 气息;呼吸→     vi. & vt. 呼吸  ‎ ‎4.     vt. 欺骗;愚弄 n.傻瓜→     adj.愚蠢的;傻的  ‎ ‎5.     vt. 推广,宣传;促销;促进,推动;提升,晋升→     n.推广;促进;提拔  ‎ ‎6.     vt. 推荐;建议,劝告;介绍→     n.推荐  ‎ ‎7.     vt. 确定;决定→     adj.有决心的,坚定的→     n.确定;决定  ‎ ‎8.     adv. 个别地;就本人而言;本人,亲自→     adj. 个人的;私人的;亲自的→     n.个性  ‎ ‎9.     vt. 使震惊,使惊愕→     adj. (感到)震惊的→     adj. 令人震惊的  ‎ ‎10.     vt. & vi. 使受益;得益于 n. 益处;福利费→     adj. 有益处的 ‎ Ⅱ.短语检测 ‎1.旨在,目的是                 ‎ ‎2. 上……的当           ‎ ‎3.戏弄           ‎ ‎4. 处理           ‎ ‎5. 弄清楚,弄懂;计算出           ‎ ‎6. 吸引;迎合;呼吁           ‎ ‎7.把……表达清楚           ‎ ‎8. 死于           ‎ ‎9.意识到           ‎ ‎10.鼓励某人做某事           ‎ ‎11. be bored with/of           ‎ ‎12. urge sb to do           ‎ ‎13. be determined to do sth           ‎ ‎14. discourage…from           ‎ ‎15. be connected with           ‎ ‎16.believe in           ‎ ‎17.protect…from…           ‎ ‎18.fool sb into doing           ‎ ‎19.persuade sb to do/into doing sth ‎ ‎           ‎ ‎20.result in           ‎ Ⅲ.佳句再现 ‎1.wherever引导的让步状语从句 Nowadays, we can find advertisements almost     we go. 如今,我们无论去哪里几乎都能看到广告。 ‎ ‎2.代词one的用法 A commercial advertisement is     which someone has paid for to advertise a product or service. 商业广告是某人为了推销某种产品或服务而花钱做的广告。 ‎ ‎3.when it comes to谈及……,提到……‎ ‎         advertisements, we must all use our intelligence and not be a slave to them! ‎ 谈及广告,我们都必须运用自己的智慧,不要做广告的奴隶!‎ ‎4.在主系表结构中,表语提前引起的全部倒装 ‎          the sales targets—the amount which they think they will sell in a future period. ‎ 销售目标,即他们认为在将来一段时期内自己要达到的销售量,也同样重要。‎ ‎5.“助动词do+动词原形”用来强调谓语 According to the publisher, readers       to be interested in this new novel. ‎ 据出版商说,读者似乎确实对这本新小说感兴趣。‎ ‎【巧学助记】‎ 构词法记忆 名词后缀-th,用于形容词后 ‎①young adj.年轻的→youth n.年轻人,青年 ‎②true adj.真实的→truth n.真理,真情 ‎③wide adj.宽的→width n.宽度 前缀co-,表示“共同,一起,相互” ‎ ‎①operate v.操作;经营→cooperate v.合作 ‎②exist v.存在→coexist v.共存 ‎③worker n.工人→co-worker n.同事;合作者 ‎-ior结尾的单词 ‎①senior adj.级别高的 ‎②junior adj.级别低的 ‎③superior adj.上级的 ‎④inferior adj.下级的 规律记忆 后跟宾语从句(谓语动词用“should+动词原形”)类似的动词 ‎①recommend推荐 ‎②urge敦促 ‎③advise建议 ‎④require要求 ‎⑤demand要求 ‎ “v.+sb into doing sth”结构 ‎①cheat/trick/fool sb into doing sth 欺骗某人做某事 ‎②argue/talk/persuade sb into doing sth 说服某人做某事 ‎③frighten sb into doing sth 吓唬某人做某事 ‎④panic sb into doing sth 使某人仓皇行事 ‎●1 persuade vt. (to cause sb to do sth by arguing or reasoning with him)说服;劝说;劝导;使相信 ‎(1)persuade sb into doing/to do sth ‎ ‎            说服某人做某事 persuade sb out of doing sth ‎ ‎ 说服某人不做某事 persuade sb of sth 使某人相信某事(相当于convince sb of sth)‎ try to persuade sb to do sth ‎ ‎ 尽力说服某人做某事 ‎(2)persuasion n. 说服;劝导 ‎(3)persuasive adj. 有说服力的 ‎【用法点津】‎ persuade强调“说服”这一结果,如果要表示“劝说”这一动作或“劝而不服”时,要用try to persuade或advise。‎ She advised him to give up smoking, but he wouldn't listen.‎ 她劝他把烟戒掉,但他就是不听。‎ Her father tried to persuade her to go back home with him, but in vain.‎ 她父亲劝她和他一起回家,但只是白费力气。‎ ‎【活学活用】‎ ‎(1)I managed to persuade my classmates into accepting my idea. ‎ 我设法说服了我的同学接受我的想法。‎ ‎(2)单句填空 ‎①He persuaded her     (go) to school, even though she did not want to.  ‎ ‎②How can I persuade you     my sincerity?  ‎ ‎③Finally, she persuaded him     going to the hospital.  ‎ ‎(3)一句多译 ‎①你能说服她不要穿那条连衣裙吗?‎ a.Can you persuade her           that dress? ‎ b.Can you persuade her           that dress? ‎ ‎②最终我们说服他相信那个男孩是无辜的。‎ a.Eventually, we           the boy's being innocent. ‎ b.Eventually, we           the boy was innocent.  ‎ ‎(4)单句改错 I tried to persuade my father to give up smoking, and he wouldn't listen. ‎ ‎ ‎ ‎●2 aim vt.& vi.(to point or direct towards an object)以……为目标,目的是,旨在;瞄准,对准 n.目的;目标 ‎(1)aim at…        朝……瞄准 aim to do sth 旨在做某事 be aimed at (doing) sth 目的是;旨在 ‎(2)achieve/realize one's aim   达到某人的目的 with the aim of… 有……的目的 take aim at… 把目标对准……‎ ‎(3)aimless adj. 无目标的;无目的的 ‎(4)aimlessly adv.(=without aim)‎ ‎ 漫无目的地 ‎【活学活用】‎ ‎(1)The aim of education is to teach young people to think for themselves and not to follow others blindly.‎ 教育的目的是教会年轻人独立思考,而不是盲从别人。‎ ‎(2)单句填空 ‎①The programme aims     (educate) and prepare students for a challenging career.  ‎ ‎②I don't know     whom the Minister's remarks were aimed, but he ought not to say such things.  ‎ ‎③The competition was started by the school     (aim) at encouraging young writers. ‎ ‎(3)句型转换 An activity was held last week. It was aimed at improving the students' ability of listening and speaking.‎ ‎→①An activity was held last week,             the students' ability of listening and speaking. (使用定语从句) ‎ ‎→②An activity was held last week,              the students' ability of listening and speaking. (使用非谓语动词) ‎ ‎(4)一句多译 格林先生不是个好猎手,他瞄准了一只兔子,却击中了一只鸟。‎ ‎①Mr Green was not a good hunter. He        a rabbit, but hit a bird.  ‎ ‎②Mr Green was not a good hunter. He        a rabbit, but hit a bird.  ‎ ‎●3 benefit  vt.& vi.(to do good to sb/sth; to receive/gain benefit)使受益;得益于 n.益处;福利费;奖金 ‎(1)benefit from/by…  从……中受益;得益 于……‎ ‎(2)be of benefit to… 对……有益 for one's benefit 为了帮助某人,为了某人 的利益 to one's benefit 对某人有益 ‎(3)beneficial adj.     有益的;受益的 be beneficial to…(=be of benefit to…) ‎ ‎ 对……有利 ‎【活学活用】‎ ‎(1)Keep it in mind, and gradually we can gain this good learning habit and benefit from/get benefit from it.‎ 记住它,逐渐地我们就可以养成这种好的学习习惯并且从中受益。‎ ‎(2)单句填空 ‎①Those who have already benefited     practising it sing high praise of it. ‎ ‎②You need people working     the benefit of the community.  ‎ ‎③Is this form of leadership     (benefit)to the functioning of factories and universities?  ‎ ‎(3)一句多译 每天的锻炼对他的健康非常有益。‎ ‎①His health     greatly     daily exercise. ‎ ‎②Daily exercise           greatly. ‎ ‎③Daily exercise is           his health. ‎ ‎④Daily exercise is greatly           his health. ‎ ‎●4 recommend  vt.(to tell sb that sth is suitable for a purpose or that sb is suitable for a post, etc.; to speak favourably of sb/sth)推荐;建议;劝告;介绍 ‎(1)recommend sb sth=recommend sth to sb ‎           向某人推荐某物 recommend sb for sth 推荐某人担任某职位 recommend sb as… 推荐某人为……‎ recommend sb to do sth. 建议某人做某事 recommend doing sth 建议做某事。‎ recommend that sb (should) do sth ‎ 建议某人做某事 It is/was recommended that sb (should) do sth ‎ 有人建议某人做某事 ‎ (2)recommendation n. 建议;推荐 ‎【活学活用】‎ ‎(1)As a retired ear doctor, I heartily recommend TV Ears to people with normal hearing as well as those with hearing loss.‎ 作为一名退休的耳科医生,我由衷地向听力正常和那些听力受损的人推荐这款TV Ears产品。‎ ‎(2)单句填空 ‎①The doctor recommended that I     (stay) a few more days in the hospital.  ‎ ‎②We strongly recommend     (report) the incident to the police. ‎ ‎③I just spent a holiday there and would recommend it     anyone.  ‎ ‎④It can also speak different languages and make     (recommend)for different items based on what the customer is shopping for.  ‎ ‎⑤They recommended him     a good manager.  ‎ ‎(3)同义句转换 I recommend your thinking carefully before you make any decision.‎ ‎→I recommend that             before you make any decision.  ‎ ‎(4)写作佳句 ‎[2018·北京卷·书面表达] About which university to study in, I                 (强烈向你推荐北京大学) because it is well known for its Department of Chinese. ‎ ‎●5 determine  vt.(to fix sth precisely; to decide)决定;下决心;确定;查明;裁决 ‎(1)determine to do sth  决定做某事(强调动作,是非延续性动词短语)‎ determine on/upon (doing) sth ‎ 决定(做)某事 ‎(2)determined adj. 坚决的;有决心的 be determined to do sth ‎ ‎ 坚决要做某事(状态)‎ ‎(3)determination n. 决心;果断 a man of determination ‎ ‎ 有决断力的人 ‎[温馨提示] 在需要用动词-ed形式作状语的句子中,常用determined…,而不用being determined…。类似的还有seated,lost,hidden,exhausted,convinced等。 ‎ ‎【图解助记】‎ ‎【活学活用】‎ ‎(1)Applying my own rule, I determined to write them in alphabetical order, never letting myself leave out a tough idea. 按照我自己的规则,我决定按字母表的顺序写(这些文章),决不让自己遗漏一个难点。‎ ‎(2)单句填空 ‎①I have determined upon     (work) as a volunteer. ‎ ‎②Though Tom was stubborn, they determined     (persuade) him. ‎ ‎③Chinese athletes have the     (determine) to set new records in the next Olympics. ‎ ‎④[2017·江苏卷·单选改编]     (determine) where we are in relation to our ‎ surroundings remains an essential skill for our survival. ‎ ‎(3)一句多译 约翰尼挣脱出来跑到外面,决心再也不去跳舞了。‎ ‎①Johnny broke away and ran outside and he          to another dance.  ‎ ‎②Johnny broke away and ran outside,              to another dance.  ‎ ‎●1 fall for  上……的当,受……的骗,对……信以为真;迷恋 fall off      从……跌落 fall down 倒塌;跌倒;不足,不能令人满意,不够好;栽倒 fall over 被……绊倒 fall out 脱落;原地解散 fall ill 生病 fall in love with 与……相爱 fall      落在……后面 ‎【活学活用】‎ ‎(1)If you tell him that it'll make him a lot of money, he's bound to fall for the idea.‎ 如果你告诉他这可以使他赚很多钱,他一定会对这个主意信以为真。 ‎ ‎(2)单句填空 ‎①Two men fell in love     her at the same time.  ‎ ‎②I told him I would think about it and asked for his telephone number. He didn't fall     that.  ‎ ‎③If we do not keep on learning English every day, we will fall     others.  ‎ ‎④Baby teeth fall     to make room for bigger, stronger adult teeth later on.  ‎ ‎●2 figure out  计算出,演算出;解决;弄清楚 ‎(1)figure on sth/figure on (sb/sth) doing sth ‎ ‎         计划/打算/预料到(某人/物)做某事 ‎(2)work out 算出;解决;找到答案 make out 理解;看清楚 carry out 执行;实施;履行;落实 ‎【活学活用】‎ ‎(1)People aren't walking any more—if they can figure out a way to avoid it.‎ 如果能想出避免的方法,人们就不会再步行了。‎ ‎(2)单句填空 ‎①We did not figure     having so many people at the picnic.  ‎ ‎②I was trying to figure     how to swim to the boys in a straight line.  ‎ ‎③Keeping a diary can help you figure     your daily food intake more accurately.  ‎ ‎●3 get (sth) across (to sb) 使(某事)被(某人)理解;把(某事)传达给(某人);横过;把(某事给某人)讲清楚 get away with      (做了某事而)不受惩罚,逍遥法外;携带……跑掉 get rid of 摆脱;丢弃 get round=get around=overcome ‎ 顺利应付;克服;解决 get along/on 进展;相处 get away (from…) 离开;逃离 get back 回来,归来;拿回,取回 get down     (doing) sth  ‎ ‎ 开始认真地做某事 get in 收获(庄稼等);抵达,到达 get on with… 进展;继续做……‎ get out 出去;出版;生产 get out of 从……出去;摆脱 get over 解决;克服;从……中恢复 get through 穿过;通过(考试等);接通 ‎【活学活用】‎ ‎(1)Your paper wouldn't get across to readers if you used too many technical terms in it.‎ 如果你的论文中使用太多的专业术语,读者就不易理解。‎ ‎(2)单句填空 ‎①I had created a way to get my messages     while using as few words as possible.  ‎ ‎②The teacher tried to explain the problem but the explanation did not get     to the class.  ‎ ‎③They wrote to tell us that they were getting on well     the autumn harvest.  ‎ ‎④—The boss said we had only three days to finish the work.‎ ‎—Don't worry. We have already got     two thirds of it. ‎ ‎⑤The news was a terrible blow to her, but she will get     the shock soon. ‎ ‎●4 appeal to  吸引,引起兴趣;恳求;呼吁 ‎(1)appeal     sb    吸引某人 ‎ appeal (to sb) for sth 呼吁;(向某人)请求 得到某物 appeal to sb to do sth 呼吁某人做某事 ‎(2)make an appeal to sb 向某人提出呼吁 have no appeal for sb 引不起某人的兴趣 ‎(3)appealing adj. 吸引人的;引起兴趣的 ‎【活学活用】‎ ‎(1)The idea of going abroad for further education really appeals to him.‎ 出国留学进行深造这个想法对他很有吸引力。‎ ‎(2)完成句子 ‎①Sport has become an important form of entertainment,       (吸引) both men and women.  ‎ ‎②It is the way he teaches maths that         (吸引) me, not maths itself.  ‎ ‎③Music        (引不起我的兴趣).  ‎ ‎(3)一句多译 政府已经呼吁市民为慈善事业捐款。‎ ‎①The government           citizens to donate to charity.  ‎ ‎②The government            citizens to donate to charity. ‎ ‎●1 Nowadays, we can find advertisements almost wherever we go.如今,我们无论去哪里几乎都能看到广告。‎ wherever引导的让步状语从句 ‎ 句型公式 ‎ ‎【句式点拨】‎ wherever 意为“无论哪里”,作连词或副词。引导地点状语从句的类似词有where, everywhere。‎ ‎【相关拓展】‎ wherever与no matter where 两者都可以引导让步状语从句,但是引导名词性从句时,只能用wherever。试比较:‎ Some people enjoy themselves wherever/no matter where they are. ‎ 有些人无论在哪里都很开心。(让步状语从句)‎ Wherever you go does not matter to me. ‎ 无论你去哪里都和我没关系。(主语从句)‎ ‎【活学活用】‎ ‎(1)Wherever human light spills into the natural world, some aspect of life is affected.‎ 不论人类之光照射到自然界的什么地方,生命的某个方面都会受到影响。‎ ‎(2)完成句子 ‎①         (不管你在什么地方), you can accomplish your achievement.  ‎ ‎②You can visit          (你想去的任何地方) after you graduate.  ‎ ‎●2 According to the publisher, readers do seem to be interested in this new novel.据出版商说,读者似乎确实对这本新小说感兴趣。‎ ‎“do+动词原形”表示对谓语的强调 ‎ 句型公式 ‎ ‎【句式点拨】‎ 本句运用了助动词do来加强语气。seem 可用作系动词或不及物动词,意为“似乎,好像”。 ‎ He doesn't visit me often, but when he does visit me, he stays for hours. ‎ 他不常来看我,但是他一来总会待好几个小时。‎ ‎【相关拓展】‎ do是助动词,用来加强语气。助动词do/does/did用于一般现在时和一般过去时的肯定陈述句中,与动词原形连用,以加强语气,在句子中要重读,翻译时要将其强调的意思“的确,确实,务必”等表达出来;与祈使句连用,意为“务必,一定”。‎ I did go, but I didn't see her. ‎ 我确实去了,但我没见到她。‎ ‎【活学活用】‎ ‎(1)…so when they do hit a pedestrian or a vehicle, or cause an accident, at least they can be traced…‎ ‎……所以,当他们(骑自行车的人)确实撞到了行人或车辆,或者造成了事故,至少可以追踪到他们……‎ ‎(2)完成句子 The findings         (的确表明), however, why the sensation-seekers who multitask the most may enjoy risky distracted driving.  ‎ ‎●3 Even if an ad does not lie,it does not mean it is altogether innocent.即使一则广告没有撒谎,也并不意味着这则广告就是完全“清白”的。‎ even if引导让步状语从句 ‎ 句型公式 ‎ ‎【句式点拨】‎ even if意为“尽管,即使”,用来引导让步状语从句,even though是更正式的说法。‎ Even if many difficulties remain, we can overcome them.‎ 即便仍有许多困难,我们也能克服它们。‎ I don't like oranges even though I know they're good for my health.‎ 我不喜欢橘子,尽管我知道它们对我的健康有好处。‎ ‎【活学活用】‎ ‎(1)My grandfather still plays tennis now and then, even if he's in his nineties.‎ 尽管九十多岁了,我爷爷仍然时不时地打网球。‎ ‎(2)完成句子 ‎①It's okay to be the one to break the ice,  ‎ ‎ (即使你已经在隔壁住了) for years. ‎ ‎②He will come on time              (即使下雨).  ‎ ‎●4 Not all ads play tricks on us though. 然而并非所有的广告都跟我们玩花招。‎ not all…表示部分否定 ‎ 句型公式 ‎ ‎【句式点拨】‎ not all…=all…not表示部分否定,也称半否定。‎ 具有总括意义的代词each,everybody,everything,all,both等,形容词complete,whole等和副词completely,always,wholly,altogether等与否定词not连用,构成部分否定,表示“不都,并非都”。而no,none,never,nobody,neither,nothing,no more,no longer等表示否定意义的词与谓语一起使用构成了全部否定。‎ ‎【活学活用】‎ ‎(1)Everything is not right.‎ 并非什么都好。‎ ‎(2)把下列半否定的句子改为全部否定 ‎①Not everything she did pleased him.‎ ‎ ‎ ‎②Both of them are not my brothers.‎ ‎ ‎ ‎③I do not remember all the details.‎ ‎ ‎ ‎④She is not always excited.‎ ‎ ‎ ‎(3)一句多译 不是所有的人都愿意帮助他人。‎ ‎①          willing to help others. ‎ ‎②          are willing to help others. ‎ Ⅰ.单句填空 在空白处填入1个适当的单词或括号内单词的正确形式。‎ ‎1.A student whose friends are good at academics may     (urge) to study harder and get good grades. ‎ ‎2.It took them about one month to figure     how to start the equipment. ‎ ‎3.The pills might     (cure) him, if he'd taken them regularly. ‎ ‎4.I certainly think there should be a ban on tobacco     (advertise). ‎ ‎5.If you listen to my stories carefully, you may benefit     my own experiences. Will you stay? ‎ ‎6.It makes sense to make computer game ads that appeal     this group. ‎ ‎7.How     (deal) with climate change is associated with the benefits and welfare of all humankind. ‎ ‎8.The man talked for nearly an hour at the meeting, but I really didn't know what point he was trying to get     . ‎ ‎9.We should insist that advertising be more controlled, especially advertising     (aim) at children. ‎ ‎10.There were numerous diving spots in the area and Larry was determined      (visit) all of them. ‎ Ⅱ.单句改错 ‎1.Only if you disagree with her, she's worth listening to.‎ ‎ ‎ ‎2.I hope it will encourage those who love nature to care about the environment where they are.‎ ‎ ‎ ‎3.At that time we were there, and we do make a commitment to go wherever they needed us.‎ ‎ ‎ ‎4.Xu said they hoped he could regain his top from wearing the shoes they will design for him. ‎ ‎ ‎ ‎5.He said he is too busy to go and would simply send it by post. ‎ ‎ ‎ Ⅲ.课文回顾 There are two main types of advertisements—commercial advertisements and public service advertisements(PSAs). The former is one 1.     someone has paid 2.     to advertise a product or service. Although we have laws 3.     (protect) us from ads that cheat people, we still must be aware of the skilful methods 4.     (use) in ads to try and sell us things. Even if an ad doesn't lie, 5.     does not mean it is altogether innocent. We must use our intelligence and not fall for this kind of trick. The latter is one that 6.     (run) for free and meant to educate people about health, safety, or any other problem that 7.    (affect) public welfare. PSAs deal with widespread 8.     (society) concerns and are made to serve 9.     public. They also teach us 10.     to live better lives.  ‎ Ⅳ.话题微写作 根据提示,运用本单元的词汇及句式完成下面的小作文。注意使用合适的连接词连接句子。‎ ‎1.如今广告成了我们生活的一部分,它们随处可见。(advertisement)‎ ‎2. 商业广告的目的就是要说服你购买某样东西或接受某种服务。 (be aimed at) ‎ ‎3.特别是一些不诚实的广告就是为了骗取顾客的钱财。(cheat)‎ ‎4.你可能一不小心就上了它们的当。 (fall for)‎ ‎5. 我们必须弄清楚广告的真伪。(figure out) ‎ ‎6.而公益广告是宣传正能量的东西。(promote) ‎ ‎ ‎ ‎ ‎ ‎ ‎ ‎ ‎ 完成课时作业(十九)(二十)‎ 高中英语模块4‎ Unit 1 Advertising ‎【基础自主梳理】‎ Ⅰ.(一)1. cheat  2. cure  3. comment  4. trick ‎5. aim  6. consult  7. design  8. bargain ‎ ‎9. appeal  10. urge ‎(二)1. (个体或群体的)幸福、安全和健康;福利 ‎ ‎2. 引人注目的 3. 清白的, 无罪的; 无恶意的; 纯真的 ‎4. 心理的; 思想的, 精神的; 智力的  5. 运动 ‎6. 智力,才智;情报  7. 理解力,领悟能力;理解练习  8. adj. 精致的; 绚丽的; 奢华的 n.空想, 幻想; 爱好, 迷恋 vt. 想象; 猜想  9. 意外收获;奖金,额外津贴  10. (大)公司 ‎(三)1. advertising; advertise; advertisement; advertiser ‎ ‎2. persuade; persuasive; persuasion 3.breath; breathe ‎4.fool; foolish  5.promote; promotion ‎ ‎6.recommend; recommendation  7.determine; determined; determination 8.personally; personal; personality  9.shock; shocked; shocking ‎10.benefit; beneficial Ⅱ.1. be meant to  2. fall for  3. play tricks on  4. deal with/do with  5. figure out  6. appeal to  7. get something across  8.die from  9.be aware of ‎10. encourage sb to do sth  11. 对……感到厌倦 ‎12.敦促某人做 13. 决定做某事  14. 使……泄气,使……灰心 15. 与……有关/有联系 16. 相信; 信赖 ‎17. 保护……免受…… 18.哄骗某人做 19.说服某人做某事 20. 导致 ‎ Ⅲ.1.wherever 2.one 3.When it comes to ‎4. Also important are 5.do seem ‎【考点互动探究】‎ 单词点睛 ‎●1 (2)①to go ②of ③into (3)①a. out of wearing b. not to wear  ②a. persuaded him of  b. persuaded him that (4)and→but ‎●2 (2)①to educate  ②at  ③aimed ‎(3)①which was aimed at improving  ②aimed at improving (4)①aimed at  ②took aim at ‎●3 (2)①from  ②for  ③beneficial (3)①benefits;from ‎ ‎②benefits his health  ③of great benefit to ‎ ‎④beneficial to ‎●4 (2) ①(should) stay ②reporting  ③to ‎ ‎④recommendations  ⑤as (3)you should think carefully ‎(4)strongly recommend Beijing University to you ‎●5 (2)①working  ②to persuade  ③determination ‎ ‎④Determining (3)①was determined never to go ‎ ‎②determined never to go 短语储存 ‎●1 behind ‎ 活学活用  (2)①with  ②for  ③behind  ④out ‎●2 (2)①on ②out  ③out ‎●3 to ‎ 活学活用 (2)①across  ②across  ③with ‎ ‎④through ⑤over ‎●4 to ‎ 活学活用 (2)①appealing to  ②appeals to  ③has no appeal for me (3)①has appealed to  ②has made an appeal to 句型透视 ‎●1 (2)①Wherever/No matter where you are ②wherever you want to go ‎●2 (2)do suggest ‎●3 (2)①even if you've lived next door ②even if it rains ‎●4 (2)①Nothing she did pleased him. ②Neither of them is my brother. ③I remember none of the details. ④She is never excited. (3)①All people are not  ②Not all people ‎【当堂过关检测】‎ Ⅰ.1.be urged 2. out 3.have cured ‎4. advertising/advertisements 5. from 6. to ‎7.to deal 8. across 9. aimed 10. to visit Ⅱ.1.Only→Even even if即使。‎ ‎2.where→wherever 根据语境可知此处是指“无论他们身在何处”。‎ ‎3.do→did 根据语境可知此处时态为一般过去时,故用did。‎ ‎4.will→would 此处为间接引语,故时态用过去将来时。‎ ‎5.is→was 此处为间接引语,故时态用一般过去时。‎ Ⅲ.1.which/that 2. for 3. to protect 4. used ‎5. it/this 6. is run 7. affects 8. social 9. the ‎10. how Ⅳ.One possible version: ‎ Nowadays, advertisements have been part of our life, which can be seen almost everywhere. Commercial ads are aimed at persuading you into purchasing something or accepting some service. Especially some dishonest advertisements are designed to cheat the customers out of their money. Thus, you may fall for them unconsciously. We must figure out whether what the ad states is true or not. On the contrary, public service ads usually promote something positive. ‎
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